Thumbtack Modular Email Design
Modular Email Template
Customer marketing at Thumbtack creates ~35 unique email campaigns, driving an increase in customer impressions each quarter. The customer marketing team evolved to a customer lifecycle and editorial based strategy. The demand needed for email templates grew and the process for creating them needed to be streamlined.
The challenge was to design an email system that makes every customer impression feel like a part of a cohesive brand story. By building a comprehensive user-friendly modular system, the design was able to support Thumbtack's customer email team in delivering on-brand email campaigns at scale.
This guide is a custom template system made up of reusable modules that you can rearrange, duplicate or remove for different designs.
The main deliverable for this project was to create a living guideline in Sketch App. These guidelines explain the rationale for design and copy decisions for partners to self-serve and mass produce email campaigns. For developers, I created a separate guide that included both mobile and desktop grids and the specs for each module.
